The question around whether to purchase a Brand Kit subscription or a logo-only package is a great one and can really only be answered by you. :)
The main difference between the two is that a logo-only package is a one-time purchase and the Brand Kit (which also includes your logo) is a subscription that’s billed annually.
The logo-only packages (Premium and Enterprise) come with high-resolution copies of your logo in various file formats (SVG, EPS, PDF and PNG) and color variations. You can manipulate the files in these packages to meet all of your needs — for example, they can be used for social feeds, business cards, posters, and shop signage.
These packages work best for people who are familiar with file resizing and editing, or for people who might want to get their logo further customized with a graphic designer down the road.
If you’re just looking for a logo and know your way around file types and basic graphic design, a logo-only package is a good option for you. (Note: The Enterprise package does include business card designs and a social media kit).
For more information on the logo-only packages, click here.
Brand Kit Subscriptions
The Brand Kit, on the other hand, is a one-stop shop for people who aren't super file savvy or just don't want to spend hours creating documents they need from scratch. A Brand Kit subscription gives you all the logos in the Premium package plus instant access to 300+ design templates generated using your logo, brand colors, and stock photos relevant to your industry.
For example, if you wanted to create a flyer with the logo-only package, you'd need to create the flyer in a graphic design program and then upload the logo file yourself. With the Brand Kit, several branded templates are created for you — all you have to do is input text and add a few personal touches.
Learn more about our Brand Kit offerings here.