The Looka AI logo editor follows some simple design principles when helping you create a beautifully designed logo. Some of these include matching the weight of a font to the weight of the lines in your symbol, or creating contrast between your background and your logo design. 

One of the major rules it follows is only allowing one symbol per logo design. The reason for this is to maintain visual hierarchy, or levels of importance, in your logo design. Having multiple competing elements can take away from the main message of your design/company.

Take the example below, this logo has too many elements in it, which detract from the message the logo is trying to create. While the company is a cafe and could sell all of the items shown, it makes the logo appear busy.

Using one symbol helps to create visual hierarchy so it does not detract from the message of your company. Simplicity is key when designing a logo, so your brand can stand out on its own. 

Having multiple symbols can also make the rest of your design harder to read/see when at a smaller scale.

What is visual hierarchy? 

According to
"Visual hierarchy is the arrangement of graphic elements in a design in order of importance of each element. The visual weight defines the importance of an element in a design’s hierarchy, communicating to a viewer’s eyes what to focus on and in what order."

These rules help to create an impactful design, without using too many elements to convey your message.

Is there a way to get more than one symbol?

If you're still looking to have multiple symbols in your logo and don't want to go anywhere else, Looka's database does include some symbols that have multiple visual elements in them.

Unfortunately we do not offer any way to upload or customize a logo beyond what is available in our logo editor.

Please note, we do have the ability to add a symbol to the company name, by replacing a letter with a symbol, this will allow you to have two symbols in one logo.

You can find out more about that here.

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