With our Premium Logo package and Annual Brand Kit subscriptions, we send you a getting_started_guide.html file that lists the names of the fonts as well as your color information. (We do not send the font information with the Basic package).
Finding your font and color info
To access the getting_started_guide document:
Download the logo files from your Looka account or the download email.
Open the folder containing your logo.
Click on the 'getting_started_guide.html' file. This action will open a webpage in your browser displaying the color and font details of your logo.
Fonts
We don’t provide font files (TTF or OTF) with your logo package; we only provide the names of the fonts used. You can then search online to download/purchase the license to use these fonts on other marketing materials, such as your website, stationery, or signage. Many of the fonts in our database are also free to use!
We're unable to disclose the font names in your logo prior to purchasing.
Colors
We send logo color details in hex color values (not in RGB, Pantone, or CMYK). You can find these in your getting_started_guide, as well as the logo editor.
To find your color palette in the logo editor, click Edit Logo at the top of the Brand Kit page and you'll be taken back into the logo editor. You can then scroll down to see your color palette:
If you have a Brand Kit subscription, you can also find your logo colors in the Brand Guidelines section (click any Brand Guidelines document to view).
Converting your color values
If you need to convert your colors into RGB, Pantone, or CMYK, you can use the following websites to convert them:
When converting from Hex to RGB, Pantone, and CMYK, the results will not be exact. This discrepancy is due to the broader range of colours that hex colour values can represent. Hex colour values are typically used for display and web purposes, which can produce a wider array of colors compared to traditional printing methods like RGB, Pantone, and CMYK.
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