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How do I know what fonts and colors are used?
How do I know what fonts and colors are used?

Where to find info on your logo fonts and colors

Kiah avatar
Written by Kiah
Updated over a week ago

With our Premium Logo package and Brand Kit subscriptions, we send you a getting_started_guide.html file that lists the names of the fonts as well as your color information. (We do not send the font information with the Basic package).

Finding your font and color info

To access the getting_started_guide document:

  1. Download your logo files from your Looka account or download email.

  2. Open the folder containing your logo.

  3. In the folder, you'll see the following files: Logo Files, Social Media Assets, a padded_logo version of your logo, and the getting_started_guide.html file

  4. Select the getting_started_guide.html file; this will open a web page in your browser which will show the color and font details of your logo.


We don’t provide font files (TTF or OTF) with your logo package; we only provide the names of the fonts used. You can then search online and purchase the license to use these fonts on other marketing materials, such as your website, stationery, or signage (many of the fonts in our database are also free to use).

We're unable to disclose the font names in your logo prior to purchasing.


We send logo color details in hex color values (not in RGB, Pantone, or CMYK). You can find these in your Getting Started guide, as well as in the logo editor.

To find your color palette in the logo editor, click Edit Logo at the top of the Brand Kit page and you'll be taken back into the logo editor. You can then scroll down to see your color palette:

If you have a Brand Kit subscription, you can also find your logo colors in the Brand Guidelines section (click any Brand Guidelines document to view).

Converting your color values

If you need to convert your colors into RGB, Pantone, or CMYK, you can use the following websites to convert them:

Note: When converting to RGB, Pantone, and CMYK from hex, they will not be exact. This is because hex color values have a wider range than RGB, Pantone, and CMYK. Hex color values are used for display and web, which can produce more colors than traditional printing for RGB, Pantone, and CMYK.

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