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How do I know what fonts and colors are used?

Where to find info on your logo fonts and colors

Written by Kiah

With our Premium Logo package and Annual Brand Kit subscriptions, you'll be able to see the colors used in your logo as well as the font names on your account (We do not send the font information with the Basic package).

Finding your font and color info

To access your brand info:

  1. Log in to your Looka account and hover over your purchased logo

  2. Click View Brand

  3. Click Logo Files on the left hand side and scroll down to see both your logo colors and fonts!

Fonts

We don’t provide font files (TTF or OTF) with your logo package; we only provide the names of the fonts used. You can then search online to download/purchase the license to use these fonts on other marketing materials, such as your website, stationery, or signage. Many of the fonts in our database are also free to use!

We're unable to disclose the font names in your logo prior to purchasing.

Colors

To find your color palette in the logo editor, click Edit Logo at the top of the Brand Kit page and you'll be taken back into the logo editor. You can then scroll down to see your color palette:

Converting your color values

If you need to convert your colors in your palette to RGB, Pantone, or CMYK, you can use the following websites to convert them:

For clarification, we will provide you with the RGB and CMYK values for your logo colors but not for the entirety of your color palette

When converting from Hex to RGB, Pantone, and CMYK, the results will not be exact. This discrepancy is due to the broader range of colours that hex colour values can represent. Hex colour values are typically used for display and web purposes, which can produce a wider array of colors compared to traditional printing methods like RGB, Pantone, and CMYK.

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